7. Bleisure Travel and the rise of tech lounges
The pandemic and work-from-home trends have led to a surge in the convergence of business and leisure travel, often referred to as Bleisure travel. This sizable segment is no longer limited to Millennials, providing the hotel industry with the opportunity to gain additional room nights and ancillary revenue.
To cope with this changing landscape, hospitality organizations are taking proactive steps to create dedicated technology-focused lounges and workspaces. These carefully curated environments not only offer high-speed Wi-Fi, but also provide a comfortable, conducive environment that allows guests to seamlessly balance professional and leisure activities during their stay.
Picture this: a digital strategist relaxingly launches a marketing campaign while soaking up the sun on a cozy terrace, against a picturesque backdrop. Meanwhile, a diligent manager checks email and sips cappuccino at an outdoor cafe. The pandemic has brought about a paradigm shift, blurring the lines between private and professional lives and travel experiences.
These technology lounges meet the needs of contemporary travelers, allowing work and relaxation to intertwine. They provide a haven of productivity, allowing guests to participate in virtual meetings, catch up on emails or work remotely while enjoying the hotel’s luxurious amenities.